A solid response rate for the survey is around 70-80% as this provides actionable results. Most employees are delighted to be asked for their feedback and opinions but to ensure representative response rates there are a few things you should do.
- Pick a good time. Make sure there is some freedom in the team schedule before sending out the survey.
- Make a formal announcement. Whether by email or in person, let the team know you will do a survey and what you hope to get out of it.
- Send reminders. SurveyBot automatically sends reminders with a link to the survey to make it easy and automated.
- Hold team leads and management accountable. Don’t impose penalties but do ask them to assist in getting full participation.
- Reassure anonymity. If you are procuring anonymous feedback, give reassurances where possible of who can see the responses.
- Don’t overdo it with surveys. Too many surveys lead to reduced responses. Having them at the same time each month or quarter helps them to build a habit of responding.
- Discuss the results and put them into action. Nothing renders a survey more pointless to employees than not discussing or actioning their feedback